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HOW TO GAIN PRIVATE PAY CLIENTS
As a new and even established Agency this question always comes up.
First off who am I my name is Alexandria a.k.a The Care Girl online.
I have experience in Marketing and Sales and have launched two successful HomeCare Agencies in Georgia.I have also have ran marketing campaigns for Assisted Living, Personal Care Homes and have helped the unoccupied become occupied.
Private Pay long term care clients are golden tickets in HomeCare but, almost impossible to maintain unless you have strong connections with social workers, case workers and discharge planners which takes time. In the meantime here are some suggestions from a expert marketer.
Your Google listing should be updated with pics and post weekly. Here is a video on how you should optimize your profile for visit. The first thing that family caregivers look at is how your show up on google being active and having current reviews is so important even if you have to volunteer services. People want to know you are open and making good calls in business
The 2nd tip is to utilize any and all local platforms such as NextDoor, Angies List and even your local church's sick and shut-in list. In Nextdoor you can create groups. I would advise you position yourself as the person who gives advice. Post organic content not always sellsy. They have a Ad's option. Angies List is poplar for homeowners and lets you post senior care services. Offer free seminar's at your local church about something you are passionate about become a resource.
These are just a few tips but I will be sending weekly newsletters on how to get clients and branding awareness for Social Media and Much More.
About Us
The Care Girl Agency is a digital marketing agency for health care providers and care entrepreneurs. We offer website creation ,SEO, social media management and coaching to bring your HomeCare Agency to success. Check out the local features on www.thecaregirl.com to work with me email us at [email protected]
Bonus: I have new program releasing soon for new and aspiring homecare owners.
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